Morten Hansen is a management professor at the University of California, Berkeley and the author of the book Great at Work: How Top Performers Do Less, Work Better and Achieve More. In his book, Hanson expands on this idea of “Do Less and Obsess” and provides research-based strategies for achieving greater success by focusing on fewer tasks and doing them exceptionally well. Hanson argues that many people fall into the trap of more is better, taking on too many tasks and spreading their energy too thin. Instead, he advocates for a less is more approach where you identify your most important tasks and focus your energy and attention on those rather than trying to do everything at once.