SAGE (00:00)

Hello. I'm Sage Catlett Senior Facilitation lead here at 15Five. Over the course of my 20-plus-year career, I've had multiple experiences where projects I truly believed in got sidelined due to a lack of buy-in from other team members and stakeholders. And I know from these experiences how disappointing and demotivating it can be when something I'm passionate about, something I truly believe will lead to my team's success falls by the wayside because others weren't bought in.

So today I want to talk to you about why buy-in is so important in the workplace. Getting buy-in means that your colleagues and stakeholders are on board with your ideas, strategy, and goals. Without buy-in, it can be difficult to move forward and achieve success. Harvard Business School professor John Cotter and co-author Lauren Whitehead from the University of British Columbia report that 70% of all organizational change efforts fail. And one reason for this is leaders simply don't get enough buy-in from enough people for their initiatives and ideas.

Let's explore why buy-in is crucial for workplace success and review strategies to help you gain buy-in on your team.